Posting on ESR

When you create a post, you become part of the ESR Team. Featured posts will display at the top of the ESR website feed, and in the Team ESR feed on the EatSleepRIDE app.

Motorcycles are a force for good in the world and we deserve to tell our story. We're all about motorcycle culture and all its grace and madness. We strive to create and share motorcycle stories with integrity and emotional appeal.

Tell a Good Story with Style

Telling a good story is quite simple when you don't overthink it. Tell the story from your point of view. Start out by telling readers about what you ride and the kind of bikes you’re into. 

Tips for Creating a Title (or the "Hook") 

  • Use the title to make a statement
  • Give the audience the punchline of the story
  • Add a name or location if you're talking about an event, road, or route
  • Add a motorcycle brand name, a make, a model - you get the idea    

Tips for Telling a Story

  • Know the story you want to tell. In the first few sentences tell readers what your story is about. Everything else will follow.
  • Say something about yourself-- share what you ride and the kind of riding you do.
  • Be yourself. Don’t be shy about saying something controversial either, it's what keeps people glued to the story.
    • “Our stories become richer, and become far more interesting when they go against the settled order of things to achieve the unexpected.” - Kevin Spacey
  • Curate links to content. The audience wants to see videos, links, and images you like. Use the upload button to add your photos (use copyright-free web images), or add a video URL to play directly in your story.
  • Add sub-headings. It makes it easy to jump around the story.
  • Try to present more than one point of view if you can. When the reader can agree or disagree with something more comments are added and created. 

Using Images & Captions

  • You are required to use copyright-free images or ask permission to use copyrighted images and provide attribution to the author by linking back to the source content or page.
  • Images should include a short image caption. Describe what's happening in the image or make a statement about the image.
    • A good caption:  2014 Yamaha Bolt seen here at the Surf and Turf Motorcycle Show
    • A bad image caption: The bike
    • A very bad image caption: image_33443.jpg
  • Use as many images as you'd like. If you don't have images to share, click on the image icon and search for license-free images available on the web.
  • Images sizes should be kept to about 2 MB but larger file sizes are supported.
  • Want to change the image title? Once published, you can edit the image title by clicking on the title.

Using Proper Grammar & Structure

It takes time to get good at writing. Here are a few requirements to keep in mind:

  • Avoid run-on sentences. A new idea deserves a new sentence.
  • Use subheadings where possible – this is a helpful tool for scanning content most interesting to the reader. 
  • Do not use capital letters for subheadings. Instead, use sentence case.
    • A good title: The Greatest Road You'll Ever Meet
    • A bad title: THE GREATEST ROAD YOU'LL EVER MEET
  • Avoid the conditional tense. Stay away from should, could, would have, may have, might be, and so on
  • Write in a familiar tone. Use contractions where possible (e.g. "can't" instead of "cannot")
  • Use motorcycle brand names and motorcycle terms where possible
  • Write out motorcycle jargon or acronyms on first use

Sharing Your Post

Once you publish, share your post on social media and use the following hashtags: #eatsleepride, #esrapp. This will trigger re-tweets and mentions from all our handles.

Thank You!

Thanks for lending your voice to the global motorcycle voice and contributing to https://EatSleepRIDE.com. Motorcycles were made to ride and we were born to ride!

If you have any questions or concerns about posting on ESR, drop us a line at feedback@EatSleepRIDE.com (we read everything). 

Ride safe and write on! 

- Team ESR